© 2019 Louise Karch

I’m shocked. Word Glue is not a book, it’s a tool kit…the ROI is virtually limitless.

Ken Segall

Steve Jobs’ former ad man, namer of iMac and  author of Think Simple

 

Two

seconds 

 

That’s all the time you have to get noticed in our noisy world.  
 
You’ve done such great work.
 
You can’t afford a bad brand name. 
 
Word Glue ensures you find the right name, 
a name that will do the heavy lifting for you,
day after day after day.
 
The right name can be worth a fortune.  
 
I know, because I’ve named and re-named brands and watched their incomes double. 
Now it's your turn.
 
Word Glue is for game changers:
serial entrepreneurs, VCs, designers, agencies, biz schools, incubators
and social enterprise mavericks.
 
You deserve to get noticed in the attention economy.
 
 
 
 
 
 
 
 

TESTIMONIALS

"Louise, where were you when I needed you? I’d have saved months of tedious name-storming if you’d written this book ages ago!"

KEN SEGALL | STEVE JOB'S FORMER AD MAN | NAMER OF THE IMAC

"With Google, SEO, and tiny differences between brands, a better name can mean millions. Word Glue makes your brand name stick. "

RACHAEL O'MEARA | SENIOR ACCOUNT MANAGER | GOOGLE

"Word Glue is a must for all serial entrepreneurs."

DR. TROVE WALLETT | WINNER OF TELSTRA'S BUSINESS OF THE YEAR

"Naming is a really hard problem.  Be it for a new product or service, brand or venture, getting it right is vital.  Word Glue provides easy to follow practical advice and tools to help you through the process of discovering the right name for you."

PATRICK LLEWELLY | CEO 99DESIGNS

TESTIMONIALS

"Louise, where were you when I needed you? I’d have saved months of tedious name-storming if you’d written this book ages ago!"

KEN SEGALL | STEVE JOB'S FORMER AD MAN | NAMER OF THE IMAC

"With Google, SEO, and tiny differences between brands, a better name can mean millions. Word Glue makes your brand name stick. "

RACHAEL O'MEARA | SENIOR ACCOUNT MANAGER | GOOGLE

"Word Glue is a must for all serial entrepreneurs."

DR. TROVE WALLETT | WINNER OF TELSTRA'S BUSINESS OF THE YEAR

"Naming is a really hard problem.  Be it for a new product or service, brand or venture, getting it right is vital.  Word Glue provides easy to follow practical advice and tools to help you through the process of discovering the right name for you."

PATRICK LLEWELLY | CEO 99DESIGNS

"This book made me think more deeply about how we name our products. Word Glue gives my team a quiver of strategies to inspire better names."

PETER NIEUWENHUIZEN | SOFTWARE DEVELOPMENT MANAGER | AMAZON FREETIME

"Louise makes you think about words and sounds like you never have before. She shares her knowledge, expertise and an innate feel for what will and does work. I recommend this book and Louise highly."

CHRISTINA GERAKITEYS | CEO UTOPIA X

 

The Book

 
We doubled our revenue with our new brand.
 - Dr. Nicole Lee
 

Word Glue is the most powerful naming handbook on the planet. 

- Jamie Engel, CEO, Neutopia

In the running for a BIBA  
(Best Independent Book Award)
 and an  Axiom Business Book Award.
  • Word Glue is the naming handbook for professionals. 

  • It’s beautifully designed, easy to read, and a pleasure to use.

  • You'll find unique names in ten minutes or less. 

  • Every secret is shared. (All the naming methods ad agencies don’t want you to know are included.)

  • Gain the science, stories, strategies, and name-storming steps behind the world's top brands.

  • Three user-friendly sections make it fast: Pow - Naming Principles, Pop - Naming Practices and Pro - Naming for Prosperity.​​

  • In 'Pow!'  you learn seven naming principles and lay your naming foundation with the Q12 process.

  • In 'Pop', you flip through, find a naming tip you like, dip in and name-storm for 10 minutes and #boom you've got new names.

  • In 'Pro', you learn how to choose, test, protect (trademark), and launch your new brand.

  • Plus, you gain a  brand road map template so your designers can bring your unique brand to life.

  • A final resource section provides cool tools from naming sites to top marketing books so you can become #1 in your niche.

  • No author has written a naming book quite this way. It’s practical, fast and even funny.

 

 

Featured people and brands:


Hans Wilsdorf of Rolex, Ken Segall, Steve Jobs’ adman and namer of the iMac, Amy Curtis McIntyre of JetBlue, Paul Allen and Bill Gates of Microsoft, Larry Page and Sergy Brin of Google, Dr Nicole Lee of 360Edge, Matt Fowles of Ladies who Shoot their Lunch, Jerry Baldwin, Zez Siegel and Gordon Bowker of Starbucks, and The Royal Family because even they changed their name.

 

 

Louise Karch is a CEO and an award-winning marketer. She names and re-names brands doubling their income, and then some.

 

A recovering comic, with a Master’s in Education and training in Harvard Thinking Routines, this former masters figure skating champ is a beloved speaker. She engages audiences from the Arctic to Auckland with practical wisdom they can use right away. Louise is honoured to be one of Seth Godin’s coaches in The Marketing Seminar and Bootstrapping Workshop. 

 

 

You can listen to Louise on the Mojo Radio Show with Gary Bertwistle and Darren Robertson here. Louise comes in at the six-minute mark.

 

http://www.themojoradioshow.com/ep-190---louise-karch.html 

 

 

 

 

 

Goal rich but time poor?  

We got your back.

 

Louise partners with purpose-driven professionals to generate strikingly sticky names.

 

  • Keynotes and Masterclasses

  • Product Team Training

  • Custom Name-Storming Sessions

  • Global Brand Name Generation

  • Assurances Checks from Trademark Experts

  • Global Language Panel Review

 

Finalist Hobsons Bay Business of Excellence Award and co-winner of the Pillar Community Award for Innovation, Louise is the professionals' choice.

 

 

To start the conversation, click below.

 

 

 
 

Word Glue Testimonials

Anyone who has been on a team with the task of naming a new product or business will know that naming can be a lot of fun and a lot of pain, usually in the same meeting! Louise’s book is a lifesaver for marketing and product teams. The structure allows a team to much more effectively brainstorm potential names (name-storming – love it), in a practical, methodical and fun way. Her book instils confidence. Word Glue is a well thought out and structured way to crack the naming challenge and succeed. Brilliant.

Dr. Wayne Mortensen, Director, Global Practice, BLUE OCEAN Consulting Group 

 

Word Glue is world class. It teaches you how to play with words and in the process find the best name to amplify the heart and soul of your brand.

Lanni Marchant, Lawyer & Olympian

 

Word Glue is like having a name whisperer in your pocket. It even covers logos, legals and launching.

Global CEO Dr Nick Whitehead, Oxford Leanring 

 

As someone who rebranded themselves 16 years before the phrase “personal branding” was coined, and that has named many companies, products and services, I found Louise’s book to be fun, fast, flexible and fantastic! It’s a great companion to any client-naming project. 

Word Glue is now an essential tool in my marketing tacklebox right next to my IDEO Design Kit Travel Pack" 

kHyal, Creative Director, Fizz

 

A name can make or break a brand. Word Glue helps you avoid the cost of getting it wrong, while giving your precious ideas the best possible chance of success. 

AJ Kulatunga, Business Growth Specialist, Accelera

 

With Word Glue, Louise teaches how to create names that stick. The principles and processes in this book will show you how to find a name that matters to the people you care about.  

Matthew Carey,  Assistant Music Director for Mamma Mia and Performance Coach

 

Word Glue is a wonderful guide into the world of naming. I had very specific criteria for the name that I was looking for--which made it difficult to come up with--yet with the book, I found ideas, direction, and ultimately, illumination. Thanks, Louise!!

Helena Escalante, Producer, EntreGurus

 

Word Glue is an easy to read action book. It assists businesses to find the ideal name for their brand or products. Louise has nailed the science of naming and brought all her wisdom and strategy into this very practical book. 

Natasha Denman – Ultimate 48 hour author 

 

Louise’s creativity and energy LEAP off the pages of Word Glue. It’s packed with new naming ideas and approaches.

Eric Moeller, Copy Dojo

 

I had wanted a new brand name for four years. Other companies were grabbing market share from us even though we were more qualified and uniquely experienced. Louise’s Word Glue process gave us an attention-grabbing, memorable name that solidified our brand and increased revenue by 120% in 18 months. We gained valuable brand equity that pays dividends far greater than we could have imagined.  

- Dr. Colin Dombroski, SoleScience 

 

We were an educational consultancy struggling to gain traction. With Louise’s questions, we uncovered the essence of who we are. The powerful name EDUCAA emerged. The Word Glue process works. Within a year, we doubled our income. 

- Dr. Bern Nicholls and Annelies Hoogland, Directors of EDUCAA 

 

We’d been in business for five years. We understood who we were but our name didn’t fit anymore. Sometimes I could barely say it, it felt so uncomfortable. Like an ill-fitting dress - it was doing the job but didn’t make us look as good as it should. The Word Glue process was amazing. I was nervous at first... what if we came up with something not right? But it was easy and fun, and the right name just fell out. We love it. It’s powerful and gives us a story to tell. Buy it, try it, you can’t go wrong! 

- Dr. Nic Lee, 360Edge 

P.S. After our new brand, we doubled our business, staff, and revenue. 

 

Despite having successfully run an international business, I couldn’t figure out a name for our new company. Louise’s Word Glue methods helped us create a unique name and a way to talk about what we offer. Our business name has started meaningful conversations that have led to sales and effective collaborations with clients. I highly recommend
this book! 

- Dr. Desley Lodwick, Wisdom By Design 

 

 

 

Hi, it's a delight to meet you.

You can order Word Glue  here 

 

If you'd like to chat with Louise, send a bat signal below.

 

Media?

Louise is the name-whisperer.  

A recovering comic with a Master’s degree in

Adult Education, and training in Harvard

Thinking Routines, Louise edutains

audiences with practical wisdom.

P.S. She’s easy to work with too.